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Introduction

What is UX?
UX vs. UI
Step of UX
User and Business Goals
How to Understand Users

What is User Research?
User Profiles
How to Ask People Questions?
Design Patterns
Designing for Devices
Information Architecture (IA)

What is Information Architecture?
Types of Information Architecture
Visual Design

Weight
Contrast
Depth
Colour
Alignment
Proximity
Repetition
Line
Edge
Pattern Breaking
Visual Hierarchy

Z-Pattern
F-Pattern

Layout Design

Browsing
Searching
Discovery
Page Framework

Wireframe
The Fold
Images
Headlines
Lines of Interaction
Forms

Calls-to-Action
Labels
Placeholders
Instructions
Buttons
Psychology of Users

Conditioning
Persuasion
Experience
Data

What is Data?
Summary
Statistics
Graph Shapes
Tests