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• 1、Oracle Eloqua Marketing Cloud Service Product Overview
  Provide an overview of how Eloqua fits into the wider solution and point of integration
  Describe the features of Oracle|Eloqua and the value of these features to marketing and sales
  Describe the Eloqua social components, how they work and how they differentiate Eloqua from
  other solutions
  Describe how Eloqua AppCloud works and be familiar with the types of cloud connector components
  available
  Explain how information created by marketing can be shared with sales
  Provide an overview of Insight reporting and how it enables marketing to demonstrate the value of
  their activities
  2、Oracle Eloqua Marketing Cloud Service System Architecture
  Describe the different components of the Eloqua application, how they are used to serve specific
  functions and work together
  Describe the scalability of Eloqua's architecture
  Explain Eloqua's open approach to integration with a high level understanding of available API's
  Describe the Eloqua Data Model and Digital Body Language
  3、Initial Configuration
  Generate Eloqua website tracking scripts and configure tracking of non-html content
  Configure Sub Sites
  Setup tracking of query-string based websites
  Implement and configure each Branding and Deliverability package
  Configure default email settings, master exclude list, microsite, company default settings,
  and default confirmation pages
  Create a new Eloqua Marketing user with applicable user settings
  Configure subscription management using any one of Eloqua's three standard options
  Create fields, views, and picklists
  Perform an initial list upload of bouncebacks, unsubscribes, and contacts
  Describe IP Warming and know when this is required
  4、Automation: Lead Nurturing
  Create emails by uploading an html file and creating an email in the editor
  Generate and interpret Email Content and Deliverability reports.
  Integrate and configure forms with Eloqua using any one of three different methods
  Describe the purpose of common lead nurturing campaigns
  Configure Field Merges, PURLs, Shared Content and Dynamic Content in emails and landing pages
  5、CRM Integration
  Describe the relationship between internal events, external calls, and autosynchs
  Configure a bi-synchronous integration with CRM, including weblinks
  Create a Custom Object and Custom Objects fields
  Integrate CRM custom objects with Eloqua and leverage the data for segmentation, personalization,
  and scoring
  6、Automation: Lead Scoring and Data Tools
  Configure a Lead Scoring model
  Configure Program Builder actions, decision rules, and feeders and enable in the appropriate
  program run mode
  Create a program to update CRM with Lead Scores
  Configure Eloqua Data Tools
  7、Integrating with Third Party Systems
  Gather customer requirements and configure Data Imports and Data Exports
  Configure Cloud Connectors in Eloqua
  8、Closed-Loop Reporting
  Describe the technical Eloqua components of Closed-Loop Reporting
  Describe how revenue is tied to campaigns (Revenue Attribution Model)
  Configure the campaign and opportunity settings and the bi-synchronous CRM integration for Closed-Loop Reporting
  Interpret Closed-Loop Reporting reports and dashboards
  9、Sales Enablement Tools
  Describe the features, functions, and business value of Eloqua Profiler and Eloqua Engage
  Provision Eloqua Profiler and Eloqua Engage users and configure these sales tools in an integrated
  CRM system
  10、Advanced Reporting
  Explain the difference between the Reporter and Analyzer Insight licenses.
  Create custom reports, edit standard Eloqua reports, and build custom dashboards
  11、Event Module
  Explain how the Event Module is used in the workflow of automating event management
  Configure a single or multi-session event, merge session details into emails, and generate automated reminders and post
  event communications
  12、System Administration
  Configure contact-level security by creating and assigning labels in a custom program.
  Customize asset permissions to control visibility and access.
  Create custom security groups
  13、Customer Culture
  Describe how Eloqua nurtures a strong customer community and how this differentiates Eloqua
  from other solutions.
  Identify where to access customer success stories
  Explain what Markie awards are and understand the application process